TRON

At TRON, I led a design team across the full spectrum of the brand — from the digital products people used daily to the physical spaces they walked through. That meant redesigning tronDAO.org, architecting Tronpedia's interactive learning platform, and simultaneously directing large-scale conference work: multi-screen digital installations, interactive timelines, and large format environmental prints across escalator rails, columns, and beyond. Crypto moves fast and performs loud, and the work had to do both — visually consistent at every scale, from a mobile screen to a 30-foot conference wall.